Sign in to turn on 1-Click ordering.
Trade in Yours
For a £1.13 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Tell the Publisher!
I’d like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

12 Rules of Creativity [Paperback]

Michael Atavar
4.6 out of 5 stars  See all reviews (5 customer reviews)
RRP: £11.99
Price: £10.29 & FREE Delivery in the UK. Details
You Save: £1.70 (14%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Want it tomorrow, 26 Oct.? Choose Express delivery at checkout. Details
Trade In this Item for up to £1.13
Trade in 12 Rules of Creativity for an Amazon Gift Card of up to £1.13, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Book Description

2 Nov 2011
12 RULES OF CREATIVITY is a book of twelve practical steps that help to stimulate your creativity. Michael Atavar guides you through the basic principles of the creative process. How to begin, developing an original voice and working with creative blocks. From beginner to famous artist, everyone at some time in their career will become stuck. These twelve rules will help you to navigate the stages of impasse, freeing up the log-jam of ideas. Packed with tips and insider information, the book represents a useful repository of original ways of thinking, methods that can be applied to any area of creativity. If you take one thing away from the reading of this book, it should be that creativity, as it manifests within you, is always possible. Go ahead: do it. 12 RULES OF CREATIVITY is the follow-up to Michael Atavars best-selling HOW TO BE AN ARTIST.

Special Offers and Product Promotions

  • Between 20-26 October 2014, spend £10 in a single order on item(s) dispatched from and sold by Amazon.co.uk and receive a £2 promotional code to spend in the Amazon Appstore. Here's how (terms and conditions apply)

Frequently Bought Together

12 Rules of Creativity + How to be an Artist + Everyone is Creative
Price For All Three: £32.57

Buy the selected items together

Product details

  • Paperback: 272 pages
  • Publisher: Kiosk Publishing (2 Nov 2011)
  • Language: English
  • ISBN-10: 0953107329
  • ISBN-13: 978-0953107322
  • Product Dimensions: 17.6 x 12 x 1.4 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 115,074 in Books (See Top 100 in Books)

More About the Author

Michael Atavar is an artist and consultant with a practice that mixes creativity, business, art and psychology. He currently works developing dynamic business strategies for individuals and companies.

He is the author of three books 'Everyone Is Creative', '12 Rules Of Creativity' and 'How To Be An Artist', as well as the designer (with Miles Hanson) of a creative card system '210CARDS'. His books focus on the development of personal process: a deep reserve of good ideas that can be accessed by each one of us every day, if we learn to trust our own intuition.

Product Description

About the Author

MICHAEL ATAVAR is an artist and a creative consultant with a practice that mixes creativity, business, art and psychology. His output includes over thirty public works, in a variety of forms, performance, installation, digital media, publishing. Websites www.atavar.com www.how-to-be-an-artist.com www.12-rules-of-creativity.com www.everyone-is-creative.com www.creativepractice.com www.210cards.com

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4 star
2 star
1 star
4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
15 of 15 people found the following review helpful
5.0 out of 5 stars 12 Rules of Creativity - Meditations 9 April 2012
Format:Paperback|Verified Purchase
After being so inspired by Michael Atavar's last book,'How to be an Artist', I came to '12 Rules of Creativity' with a set of expectations. I knew it would be clear, no-nonsense, and humorous. I thought it would provide lots of alternative takes on tricky artistic and financial situations and generally inspire me to stop being passive, get working and feel empowered to do the bits I'd 'given over' to others in the past.

It does do all of these things.
But I didn't expect it to move me so deeply.

'12 Rules of Creativity' is warm, supportive... the tone is somehow more intimate.
And it is beautifully written. It has great practical exercises that I've tried out in workshop settings with large groups, as well testing them on my own.
It's also filled with contemplative passages that create space in my head. It's a really unusual book that, rather than fill me up with lots of someone else's stuff, seems to 'act' on me - helping me make space for my own thoughts.

'12 Rules of Creativity' is plain and simple in its format and design, with a title that sounds quite formal. However, its interior is full of warmth and depth. If you want a book to support you through difficult creative/life periods, and to expand your work when all is going well, then I strongly recommend you try this.
Comment | 
Was this review helpful to you?
13 of 13 people found the following review helpful
5.0 out of 5 stars Practical and inspirational 22 Jan 2012
Reading this book is like being in a creative workshop with Michael Atavar.

This is not just a book for artists, it's a book for anyone who wants to ignite their creativity.

Read it once and pick up some great creative tips. Read it again and discover much deeper insights into how to unlock your creative flow and start your own, unique, creative process. Read it a third time and be ready to see your current creative challenges from a completely new and exciting perspective.

A truly stimulating and incredibly practical book on creativity and working with creative blocks.
Comment | 
Was this review helpful to you?
5 of 6 people found the following review helpful
5.0 out of 5 stars very good thanks 25 Feb 2012
Format:Paperback|Verified Purchase
i would recommend buying this book if you need a nudge in the right direction. i feel more inspired after reading it. thanks for a good service.
Comment | 
Was this review helpful to you?
3 of 5 people found the following review helpful
5.0 out of 5 stars A great gift 10 Feb 2013
By Holly
Format:Paperback|Verified Purchase
I bought this as a gift, it came in a great condition and very fast, and my friend adores it and always has it with him! Seems to be a great and inspirational book for creative types.
Comment | 
Was this review helpful to you?
0 of 2 people found the following review helpful
3.0 out of 5 stars I like the fast delivery 13 Oct 2014
By erna
Just okay. Not really impressed with the book.
But the service is very fast. I like the fast delivery.
Comment | 
Was this review helpful to you?
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category