Making parodies of late 1950s pop songs may not sound like a good premise for an album, but 10cc's debut album is littered with them. What makes them work is the then-futuristic sound that the band conjured up, the sheer guitar sounds, the imaginative vocal arrangements, the wit, and the energy of the whole.
Lol Creme's astonishing falsetto leads the way on the band's breakthrough hit, 'Donna,' while the follow-up number one, 'Rubber Bullets' is a perky take on the subject covered in 'Riot In Cell Block No. 9,' the old Coasters song. The third big hit, 'The Dean And I,' is the slickest track and, arguably, the best song of the three.
'Sand In My Face' is a funny take on bodybuilding, almost as good as the singles. The one flop single, 'Johnny Don't Do It,' doesn't differ enough from its target, 'Tell Laura I Love Her,' but is well done nevertheless. The other songs are not bound in the past. 'Speed Kills' is a startling rocker with a vocal arrangement that sounds as if it was designed for a slower track. Eric Stewart's 'Headline Hustler' points more toward the band's later, more pointed content. 'Fresh Air For My Mama' is a more poignant, delicate song, part of which is cannibalised from a track they recorded in their earlier Hotlegs guise. But the other two songs emphasise the humour of the project, most of it seemingly under the influence of Godley and Creme.
There are also some wonderful b-sides on this reissue, the major highlight being Stewart and Gouldman's country-rock tinged ballad, 'Waterfall.' Anyone who likes melody, wit and invention in their pop music should like this.