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101 Ways to Promote Your Web Site Paperback – 1 Oct 2002

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Paperback, 1 Oct 2002
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Product details

  • Paperback: 486 pages
  • Publisher: Maximum Press; 4th Revised edition edition (1 Oct. 2002)
  • Language: English
  • ISBN-10: 1885068905
  • ISBN-13: 978-1885068903
  • Product Dimensions: 23.2 x 17.7 x 2.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 2,445,970 in Books (See Top 100 in Books)

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Inside This Book

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With millions of Web sites competing for viewers, how do you get the results you're looking for? Read the first page
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Most Helpful Customer Reviews

Format: Paperback
I thought the book was good and on the whole very comprehensively covered quite a big area.
Yes, there are books that are more detailed on SEO but this book does take on a very wide remit and does it well even though it's a tad wordy at times, a wee bit repetitive and the author does rather over promote herself (but hey, she is a marketeer so whaddaya expect!)
A few areas where I would like to see more include Blogs, Affiliate schemes (and how these compare with pure advertising prgrammes), technorati (which I still dont really get!), the likes of Digg and Delioious (which no one in the UK seems to use - I know I asked all my pals) and Twitter (which is not mentioned at all in the book)
But these are minor criticisms.
I thought the stuff on email newsletters and viral marketing were especially useful for me but I scrawled ideas down from chapters throughout the book.
Worth getting hold of and I have to say it looked the best of the bunch from the other books I spent 2 hours perusing in a certoan big London bookshop in Piccadilly.
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2 of 4 people found the following review helpful By A Customer on 3 Mar. 2001
Format: Paperback
one of the best books i've ever read up on about this subject. Hundreds of ideas that i have put into practice and have actually worked!!!!!
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By Ian James Preston on 31 Dec. 2014
Format: Paperback Verified Purchase
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Most Helpful Customer Reviews on (beta) 55 reviews
39 of 40 people found the following review helpful
Deserves Wide Acceptance 27 Jun. 2000
By Ralph F. Wilson - Published on
Format: Paperback
When I first picked up 101 Ways to Promote Your Web Site, I really didn't expect to find 101 different methods. After reading the book I am sure that 101 is a conservative number.
The author includes two chapters on search engine considerations, as well as chapter-length treatment of marketing in newsgroups, signature files, e-mail, discussion lists, newsletters, link trading, award recognitions, meta-indexes, online advertising, affiliate programs, cybermalls, encouraging repeat visits, press releases, e-zines, web rings, offline promotion, traffic analysis, webcasting, and launching a website. In addition, the book has five appendices, including a brief glossary and a sample implementation and maintenance schedule. The book is especially rich in providing URLs for hundreds of sites that provide additional information.
I was disappointed to find little or no treatment of two very important Web marketing strategies: search engine positioning through doorway pages and viral marketing.
Sweeney does a great job of exposing the reader to the wide variety of methods that can be used to promote a website, but for an in-depth treatment of any of these, the reader will need to consult more specialized books. 101 Ways to Promote Your Website provides an excellent introduction to Web marketing for small to medium-size businesses, and deserves the wide acceptance it has already found in the marketplace.
22 of 24 people found the following review helpful
This Book is a Must Have 30 Jun. 2000
By A Customer - Published on
Format: Paperback
I purchased the first addition of 101 Ways and I was extremely pleased, and when I found out that the second addition was available I immediately ordered a copy. This book is jam packed with effective techniques that I used to help promote my organization's Web site.
Personally, I found the additions to this book to be a great asset. The additional chapters on Webcasting Technology, E-commerce, Web Traffic Analysis, and Affiliate Programs were in-depth - yet easy to understand. Unlike other Internet related books, this one doesn't confuse the reader with technical jargon. Instead it is written in plain English and is full of examples that helped me to understand the different online marketing techniques. Needless to say whenever I am doing any online marketing for my organization I have my copy of "101 Ways to Promote Your Web Site" on my desktop!
10 of 10 people found the following review helpful
Recycled information that was probably excellent in its day 28 Sept. 2005
By Mellow Monk - Published on
Format: Paperback
This would have been an awesome book if it was released in, say, 2002, which is obviously when the material was written. Exhibit A: there isn't one mention of blogs. Not one! (Do you think blogs may have something to do with website promotion?) Exhibit B: A lot of the links given in the book are long dead. For instance, the author suggests using, which went out of business years ago. Still, the book is a good summary of the various strategies available for promoting a website, but I took away one star for the out-of-date material and another on general principle: If you're going to recycle old text (obviously from previous books), at least make *some* effort to update it!
15 of 17 people found the following review helpful
Good, but also a Little Disappointing! 30 May 2000
By Moine Krishna - Published on
Format: Paperback
In my humble opinion, this book is strong in resource links and appears to cover a number of useful topics. But I feel that it is NOT written in sufficient depth. The weaknesses of this book include: (1) Many of the important topics are covered only in one or two paragraphs while less important topics, such as signature file, are given entire chapters, (2) Too many "definitions" of terms and not enough "how to", (3) Not up-to-date in Internet development, and (4) The 50+ pages of Appendix could have been left out because they are very basic information that can be obtained by doing a search in Yahoo!
I'm doubtful a book like this can do you any good. One only has to read "Business the Way" to realize that has many more successful ways of marketing and promotion itself. I think you would be more successful by reading everything about and try to model (without imitating) its business formula.
12 of 13 people found the following review helpful
You're in the wrong place 3 Feb. 2007
By Vagabond - Published on
Format: Paperback
I assume you're here, reading this review because you are looking for ways to promote your website, and the title of this book hit that mark for you.

Assuming this to be true, do yourself a favor. Go over to Amazon's listing for "How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money" by Bruce C. Brown. It is a million times the book this one is, and the reviews that are already in place there will more than convince you.
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