Chris Hamilton-Emery is a published poet and writer; he made it, and so might you by reading this book thoroughly and taking on board all the practical help that he provides.
This book is more about the marketing and publishing side of poetry than the art of writing poems; he touches down on the writing a little bit, but only in terms of your image and learning what will/won't sell.
Using humour and straight-forward language, Chris aims to get you geared up for the world of sales. He covers invaluable topics like blurbs and cover design, website promotion, press releases, networking, readings, internships, running workshops and loads more.
Although this book is aimed at people who want to be published 'properly', I'm finding it really useful for the self-publishing process too because self-marketing and promotion are so well covered.
I definitely recommend this book if you're in need of some guidance and encouragement.