- Paperback: 128 pages
- Publisher: Kogan Page Ltd (30 May 1993)
- Language English
- ISBN-10: 0749409584
- ISBN-13: 978-0749409586
- Product Dimensions: 21.3 x 13.5 x 1 cm
- Amazon Bestsellers Rank: 1,822,525 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
This guide provides the reader with information on how to create publicity. It explains how to improve a company's image, how to design special events and how to understand the basics of media relations.
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