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101 Design Methods: A Structured Approach for Driving Innovation in Your Organization [Paperback]

Vijay Kumar
3.7 out of 5 stars  See all reviews (11 customer reviews)
Price: £23.99 & FREE Delivery in the UK. Details
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Book Description

23 Oct 2012
The first step–by–step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

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101 Design Methods: A Structured Approach for Driving Innovation in Your Organization + Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions
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Product details

  • Paperback: 336 pages
  • Publisher: John Wiley & Sons; Original edition (23 Oct 2012)
  • Language: English
  • ISBN-10: 1118083466
  • ISBN-13: 978-1118083468
  • Product Dimensions: 23.1 x 18.8 x 1.8 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 223,694 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

With over 30 years of experience on design innovation, Vijay Kumar is a methodologist, planner, teacher, and advisor. He is currently a professor at the Institute of Design, Illinois Institute of Technology, Chicago. Kumar is focused on using structured methods to uncover unexplored innovation opportunities, conceive reliable human-centered innovations, and turn them into strategic plans for organizations. Kumar is a frequent speaker and is widely published. He regularly conducts executive workshops for transforming the innovation culture in organizations. He has consulted to numerous global organizations such as Autodesk, Bose, Daishinsha, Hallmark, Kraft Foods, Liberty Mutual, McDonald's, Motorola, Pfizer, Procter & Gamble, SC Johnson, Shell, SAS Airlines, Steelcase, T-Mobile, Target, Texas Instruments, Wells Fargo, and Zurich Financials among others.

Product Description

Review

"Design thinking is a method that can be applied to nearly any endeavor, business scenario, or social reform. In his book, 101 Design Methods , author Vijay Kumar describes how design methods can be applied as a science, rather than through art, through practical steps of observation, reframing, ideation, prototyping, and planning." ( Contract Magazine , May 2013)

From the Back Cover

A step-by-step guidebook on deploying design thinking for innovation Design thinking is a mindset and method that can be applied to nearly any innovation challenge or endeavor. Using structured methods for observation, reframing, ideation, prototyping, and planning, design thinking can be used to develop innovative solutions in a wide range of business scenarios and social reform. 101 Design Methods is the first step-by-step guidebook for successful innovation through design thinking. Unlike other popular titles, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Exploring the "mindset" and "methods" for each, the modes of thinking covered include: SENSE INTENT KNOW CONTEXT KNOW PEOPLE FRAME INSIGHTS EXPLORE CONCEPTS FRAME SOLUTIONS REALIZE OFFERINGS Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find 101 Design Methods an invaluable resource. Novices can learn from it; practitioners can structure their work; managers can plan with it; and executives can make decisions based on it.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

Most Helpful Customer Reviews
2 of 2 people found the following review helpful
2.0 out of 5 stars The emperor's new jargon 4 Mar 2013
By J. Charlesworth VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
I picked up a copy of this booking mistakenly thinking it was about design.

I don't blame myself for this error, because from the back-cover blurb quoted on Amazon, one might be forgiven for thinking it was about any topic, really: "Design thinking is a mindset and method that can be applied to nearly any innovation challenge or endeavor."

What it actually is is a guide to help businesses become more "innovative". As the preface states "as firms like Apple and Google top the headlines...every meeting room is awash with the term 'innovation'." I guess I'm not really the right audience for this book, because from the start, I question its basic premise that businesses should constantly try to create new needs for their customers.

Mostly, however, the book seems to consist of some basic common sense about how to organise one's thinking clearly (seeing the bigger picture, building domain knowledge, research techniques, knowing one's audience) firmly embedded in a load of obfuscating and fancy jargon (helpfully capitalised to help you identify it). For example, technique 1.2 is a "Popular Media Scan". The jist of it is identify topics in the media related to your project, then do some research around them and summarise your findings, presumably to present to others. If I was given this advice in a training seminar, I'd feel patronised, because background research is surely the starting point for any kind of project. This feels like primary school stuff.

A lot of these methods seem to be virtually identical, but given slightly different names to fit with several different "mindsets" the author identifies.
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1 of 1 people found the following review helpful
By antom
Format:Paperback|Vine Customer Review of Free Product (What's this?)
This book gives a useful summary of a lot of methods and activities for innovation planning. If you want to run workshops to generate ideas or solutions, then you will probably find this book especially useful.

Personally I felt a little lost - there are so many methods discussed that I almost felt bewildered and spoilt for choice. In fairness, Kumar does provide a framework to aid selection choice and summarises the key aspects of each method quite well. Even so, I was glad I had already read some other books on product discovery and project management, such as Pichler's very good and concise Agile Product Management with Scrum: Creating Products That Customers Love (Addison-Wesley Signature), in order to again a better insight and appreciation of the role of the type of methods in Kumar's book.

It's a minor complaint, but the index of this book is full of page errors, though the table of contents is adequate to search.
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4.0 out of 5 stars A reference work, not a read-it-through. 27 Dec 2013
By Mike Eccles VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
This is a beautifully presented volume with a real focus on practical innovation techniques. It is a step by step guide with practical examples throughout the visually attractive pages. I wish that I had more time to spend with the book and more client time to develop the concepts. I'm sure that the moment will come for me!
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4.0 out of 5 stars Good book but not for me 19 Sep 2013
By Paul TOP 1000 REVIEWER VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
I wanted a book I could dive into, gab a bite sized concept, give it a bash, see if it would work then try something else. This is not that book. If like me you have a short attention span then it would be wise to avoid this and choose something more toilet friendly.......8) Crass joking aside, this book can help strengthen your business but it will take dedication to wade through it and at the end you just may wonder why you bothered. I think it will divide opinion and by looking at the other reviews here it seems to be doing so already.
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2.0 out of 5 stars Not the best reference out there 19 May 2013
By E. Chittenden VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Whilst the information in the book is really useful - it's not exactly the easiest book to read from cover to cover. It makes for a good reference guide but there are better books out there which can give you insight into the different design processes.
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4.0 out of 5 stars Quantity over quality, but a handy reference 16 May 2013
By Paul Robinson VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
I've facilitated many workshops trying to help people innovate and design software products, and so I was intrigued to see if this has anything new.

It does - there are some interesting takes in here on things I'd seen before and a few new ideas I'd not seen before.

The only downside is in order to fulfil the title's objective, the treatment of each can be a little brief in some places, and without a little more discussion and context a reader might think that there is some considerable overlap. With a bit of trying things out and building on these as a starting point, I think you would be hard pushed to not find the right solution for the problem in front of you. Great stuff.
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