- Paperback: 702 pages
- Publisher: Open Horizons Publishing Co; 5th edition edition (April 1998)
- Language English
- ISBN-10: 0912411481
- ISBN-13: 978-0912411484
- Product Dimensions: 22.1 x 15.2 x 4.6 cm
- Average Customer Review: 4.6 out of 5 stars See all reviews (14 customer reviews)
- Amazon Bestsellers Rank: 1,382,740 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Synopsis
Offers advice on planning a successful marketing strategy for one's book, with information on distributors, bookstores, Internet marketing, and school and library marketing.
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
5.0 out of 5 stars
The Bible of Book Marketing,
This review is from: 1001 Ways to Market Your Books (1001 Ways to Market Your Books: For Authors and Publishers) (Paperback)
For once the hype didn't exagerate Kremer does appear to offer '1001 ways to market your books.' A light read will not suffice for it is a work that prospective users need to: -
1) Closely interact with in order to sift relevant from irrelevant information, in particular they will need to decide what 'ways' right for them 2) Sift its 'suggestions into 'do now,' 'do later', 'may do' and 'do not do' and 'actively avoid doing' categories 3) Draw-up a coherent marketing plan complete with aims, targets and deadlines across the whole marketing and communications mix 4) Start applying the most relevant suggestions 5) Have bi-monthly reviews to assess the effectiveness of one's marketing strategy Endowed with many helpful features such as easily reference sub-headings Kremer does appear to require its users to either have years of business exprerience, (preferably in publishing) to have the marketing genius of Bill Gates or to possess Harvard MBA. Where this leave the 'rooky' writer is anyone's guess. As someone with marketing and management qualifications (plus matching experience) I can appreciate the helpfulness of Kremer's tome but it could leave someone without this background spoilt for choice. It's vitally important for writers to understand the book industry in all its changeable complexity. The fact that Kremer doesn't 'dumb down' is both this books strength and its weakness. It will only benefit those who are well organized and have resources to market their book.
4 of 4 people found the following review helpful:
3.0 out of 5 stars
Not a Book as You Know It,
By
This review is from: 1001 Ways to Market Your Books (1001 Ways to Market Your Books: For Authors and Publishers) (Paperback)
This book isn't really a book, at least not as I would think of one. Instead it's a compendium of marketing ideas (often aimed at publishers rather than authors) and advertising for people who want to sell you services to promote your book.
I didn't find the format particularly engaging and I think that the advertisements really detract from the book as a whole. In part this may be because the book is huge and lacks structure and many of the advertisements for services have been shoe-horned in; it's more of a magazine than a book. Why have I still given it three stars? Well, as a writer it is helpful to get an insight into what your publisher could be doing to promote your work. And for the low price of the book you only need to read one or two useful passages for it to pay for itself many times over. I also found it interesting reading about what some of the very successful authors mentioned in the book had done to promote their writing. So all in all I think it's worth buying this book as a resource, but it's not an easy book to work from either stylistically or from a content perspective and reading it is a tedious exercise that I imagine is like going metal detecting; quite a lot of aimless wandering around but gratifying when you find something.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
1001 Ways to Market Your Books,
By
This review is from: 1001 Ways to Market Your Books (1001 Ways to Market Your Books: For Authors and Publishers) (Paperback)
There are hundreds of books on book marketing and promotion but 1001 Ways to Market Your Books is the original. This book spans just over 700 pages. It is filled with information about the realities of the publishing world (including shockingly honest facts how the New York Bestseller's list is crafted) helpful hints, and very specific ways to increase book sales.
Much of the material in this book is written specifically for publishers. However, usually at the end of sections, the author will include little tip boxes to show the author how to modify this wisdom for his or her own part in the process. For the self-publishing author, this book is doubly valuable. I wrote notes as I read through this book and came up with tons of potential marketing ideas. About the only critique I would offer is that I would have liked to see more low cost ideas. Most authors just don't have the budget to take advantage of a lot of these tips.
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