- Mass Market Paperback: 320 pages
- Publisher: NYIF (Jun 1994)
- Language English
- ISBN-10: 0132923939
- ISBN-13: 978-0132923934
- Product Dimensions: 22.4 x 15.2 x 2.5 cm
- Average Customer Review: 2.7 out of 5 stars See all reviews (7 customer reviews)
- Amazon Bestsellers Rank: 1,174,655 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
Here is a storehouse of practical suggestions that show small- to medium-sized retailers how to attract new customes ... and keep them coming bak.
From the Author
One of the best marketing books for the smaller retailer
Now in its sixth printing, "1,001 Ideas...." has been called one of the best and most creative retail marketing books currently available by trade magazine critics, as well as the retail associations. It provides over 300 pages of ideas retailers can easily and inexpensively conduct, including promotions, sales, special events, community events, customer relations programs, sports tie-in, frequent buyer programs, free research and sales training.
Now in its sixth printing, "1,001 Ideas...." has been called one of the best and most creative retail marketing books currently available by trade magazine critics, as well as the retail associations. It provides over 300 pages of ideas retailers can easily and inexpensively conduct, including promotions, sales, special events, community events, customer relations programs, sports tie-in, frequent buyer programs, free research and sales training.
Inside This Book
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First Sentence
NEVER HAS A nation undergone such dramatic changes in virtually every aspect of life as the United States since the end of World War II, and probably no area of business has felt and continues to feel the impact of these changes as much as retail. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
NEVER HAS A nation undergone such dramatic changes in virtually every aspect of life as the United States since the end of World War II, and probably no area of business has felt and continues to feel the impact of these changes as much as retail. Read the first page
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Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
16 of 16 people found the following review helpful
Format:Mass Market Paperback
If you're looking for a book about big time retail advertising then this is not it. But if you are a small business just getting started you could do worse. However most of the things in this book are everyday ideas that most anyone could come up with. Hard to justify the expense of the book when it is so obvious on so many levels. Can't recommend it unless you get it as a gift for Christmas.
7 of 7 people found the following review helpful
Format:Mass Market Paperback
I found this book to be most appropriate for beginners or people running their own business. It did not seem to be writen with the professional Promotion Manager in mind. Tactics that are listed are "tried and true" promotions that you are likely to find being used by a small, local retailer. If you work for a large corporation, save your money.
Format:Paperback
Admittedly not everything in this books is for YOU... it's a collection of different ideas for all retail! In fairness to the author some of the ideas are great... others are ok and some of them just what you could do if living in America, but all in all, if 10/20 ideas worked for you it would certainly increase your profits!
To call the book garbage based on a few ideas in the book being out of date is not a realistic view of the book, but calling it revolutionary would also be a step too far! It's cheap... read it and there is a good chance it'll improve your business!
To call the book garbage based on a few ideas in the book being out of date is not a realistic view of the book, but calling it revolutionary would also be a step too far! It's cheap... read it and there is a good chance it'll improve your business!
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Most Recent Customer Reviews
Garbage
Dont waste your money.......I've never read such rubbish as this. Completely out of date and touch.....Magic nights? Signs of the Zodiac dinners? Are you kidding me?
Published on 19 May 2010 by Jonathan Baker
All american corporate flag stuff
Little for any UK Business Ideas are all aimed around US holidays nothing more than what you see in the high street anyway.
Published on 9 July 2009 by C. Hartwell
very attractive
i am a student in eastern mediterranean universty(turkish republic north cyprus)department of advertising.I want to read it.therefore,what can i do?for reading. Read more
Published on 4 Jun 1999
A real meat and potatoes book for the truly hungry
This is without doubt the best book on creating retail excitement that I have ever seen, and I have read more than a few. Read more
Published on 30 April 1998
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