The book highlights some iconic designs from around the world from well known designers and firms. Some of the designs look amazing but it leaves one wondering what it is or what it does. It contains great graphics and images however it lacks descriptions of any sort, such as when a product was designed, what's it used for, how it's made, or even a price. Serious industrial designers would be genuinely interested in knowing these details, let alone a consumer. One might as well look up product design images on a search engine, at least that grants the option to learn more about a product.