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Product Description
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Now graphic designers in all disciplines can access professional advice previously available only through expensive and time-consuming workshops and conferences. This title takes readers step-by-step through the entire design process - from landing a client to managing the workflow and in-house dynamics to fuelling creativity and perfecting a final project. The text highlights proven systems and procedures that successful designers have used to produce quality work and happy clients - every time.
About the Author
Joshua Berger is one of the founding partners of Plazm Media, an award-winning design and communication agency working in the fields of advertising, branding and marketing communications. Plazm Design represents clients across a diverse spectrum of applications and ideas, from the brand identity and launch of an environmentally conscious travel agency to the relaunch of swimwear giant Jantzen to the global advertising for Star Wars, Episode II: Attack of the Clones. --This text refers to the Paperback edition.
Now graphic designers in all disciplines can access professional advice previously available only through expensive and time-consuming workshops and conferences. This title takes readers step-by-step through the entire design process - from landing a client to managing the workflow and in-house dynamics to fuelling creativity and perfecting a final project. The text highlights proven systems and procedures that successful designers have used to produce quality work and happy clients - every time.
About the Author
Joshua Berger is one of the founding partners of Plazm Media, an award-winning design and communication agency working in the fields of advertising, branding and marketing communications. Plazm Design represents clients across a diverse spectrum of applications and ideas, from the brand identity and launch of an environmentally conscious travel agency to the relaunch of swimwear giant Jantzen to the global advertising for Star Wars, Episode II: Attack of the Clones. --This text refers to the Paperback edition.
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