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100 Great Copywriting Ideas (100 Great Ideas) [Kindle Edition]

Andy Maslen
4.7 out of 5 stars  See all reviews (9 customer reviews)

Print List Price: £8.99
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Book Description

Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

Product Description

About the Author

Andy Maslen is a professional copywriter and writing coach who works for leading companies. He is the author of Write to Sell (Marshall Cavendish). He lives in Salisbury.

Product details

  • Format: Kindle Edition
  • File Size: 588 KB
  • Print Length: 192 pages
  • Publisher: Marshall Cavendish Business (27 Jan. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B007IT60HS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: #124,866 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.7 out of 5 stars
4.7 out of 5 stars
Most Helpful Customer Reviews
7 of 8 people found the following review helpful
5.0 out of 5 stars Hits the spot! 10 Feb. 2010
In my review of Andy Maslen's last book, "Write to Sell", I commented that the author had let himself down slightly by not providing enough examples of good copy. With "100 Great Copywriting Ideas" I'm pleased to say that isn't the case.

Following a chirpy introduction, Andy Maslen does exactly what it says on the tin and gives a series of suggestions for better copy. The chapters are clearly structured, with first the introduction to the idea or suggestion, then the idea or suggestion and an example of how it has been successfully implemented, and finally, tips on how we can apply it ourselves. Since I wanted a professional take on true-life copy, these examples were just what I was looking for.

The structure of the book is just as practical. If need be, you can just dip into it and flick to the idea you need. But if you have more time on your hands, the style of the book makes it an enjoyable read on copywriting itself, rather than simply a useful reference when deadlines are approaching.

I was delighted with this book and got a lot out of it. "101 Great Copywriting Ideas" is definitely money well spent.
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5 of 6 people found the following review helpful
A perfectly good book, but suited to relative beginners to the field of copywriting - people who have a few ideas, and a little experience, but need inspiration. If you've never written copy before, this may be slightly over your head. If you're very experienced and want to take your copywriting to the next level, it won't help much.

For sort-of newbies: need a hand crafting your third or fourth sales letter for your small business? Need to write new text for your own website, improving on the words you wrote a few years ago? This will prove useful. It's sensible and straightforward.

For pros: there's not much in the way of new ideas or source material to draw from, that you won't have come across already in your work. (If you don't know these concepts, shame on you!) The ideas are simple (by our standards). The detail is low (ditto). Certainly, it's not the copywriters' equivalent of the numerous graphic design or web design sourcebooks that our colleagues in related fields can turn to. I was hoping for that, but my bad. Best to simply keep a clippings file in your drawer or on your computer.

If you're a small business owner and want some bright promotional or communications ideas, I'd recommend you first turn to handy work like '101 Ways to Promote Yourself' or '101 Ways To Write Dynamic Media Releases' by Raleigh R. Pinskey. (I don't work for her or earn money from her work - her books were invaluable for me when I started copywriting.) Also, there are many free copywriting templates on the web, that are useful for beginners. (Sorry, Amazon!) Beginners can learn a lot without spending anything.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Another great book by Andy Maslen 30 Mar. 2013
By Charlie
Format:Paperback|Verified Purchase
This is not the first Andy Maslen book I have read or purchased and probably won't be the last. Why? Because he is such a good writer and knows copyrighting inside out. He dispenses his knowledge in simple-to-follow pages that flow effortlessly. Well worth giving him a read.
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2 of 3 people found the following review helpful
5.0 out of 5 stars useful and practical 16 May 2010
some are obvious, some inspired, some feel dated, but it truly is what it says it is. i found the most helpful thing was that it made me think "how could i do this better" well worth the money for that alone. recommended and I have been in Marketing for 25 years !
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1 of 2 people found the following review helpful
5.0 out of 5 stars Great stuff 31 Aug. 2012
Format:Paperback|Verified Purchase
After buying three of Andy Maslen's books, I am now a paid-up Andy Maslen fan. The following are the symptoms of my hero-worship: Firstly, thanks to another of his works, I am starting my own business away from the gruelling life of supply teaching. Secondly, I was so impressed by the ideas in this book that I even ordered all the classic advertising texts that he mentioned as reference works. Thirdly, I actually debated with myself for three whole days on whether to post a review. I was worried other people might read his books too and decide to write copy for a living. Then I realised it would be darned ungrateful not to post at least a little thank you.
I would only recommend buying this book if you need copywriting ideas. And I fear it might be a bit patronising for the seasoned pro to read. For example, it recommends you avoid sending octopus shaped flyers to law firms. It made me laugh, though. The other issue is the slight overlap with The Copywriting Sourcebook. But I have used both recently, and don't know what I would have done without them.
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