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Product Description
Product Description
The retail industry is one of the most competitive and therefore challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low. As a result, getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers and business owners a vast collection of innovative options. Like the other books in "Rockport's 1,000" series, the pages will explode with ideas for promotions, signage, tags, advertisements, flyers, bags, logos and ad premiums such as novelties, giveaways and more.
About the Author
Since 1971, JGA has evolved to become one of the leading design, brand strategy and architectural firms specialising in transactional environments in America. Recognised as a 'Top Ten Retail Design Firm' by Interior Design magazine and named winner in a myriad of environmental and graphic design competitions, JGA's recent award-winning projects include Brookstone, Hershey's, Jaguar, The North Face, Godiva Chocolatier, Spencer's and Metropark.
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7 reviews
2 of 2 people found the following review helpful
Fantastic resource!
15 Sep 2007
Format:Paperback
A MUST for your art library. Any serious designer should buy every one of the "1,000" series of books. Every page is totally chock-full of ideas to springboard any project. And I have found them to be an absolute time saver when I have been against the clock and needed a source to unlock the mind cobwebs. Make that investment and buy the series!
1 of 1 people found the following review helpful
Not what I expected...
12 May 2009
Format:Paperback|Amazon Verified Purchase
This book is NOT a design book! It is an excellent collection of retail graphics. The full-color illustrations are large enough to give you an overall idea without letting you steal the details. However, I was expecting it to be more organized from a design perspective.
Nonetheless, I'm glad I bought it! It's a good source of inspiration for color choices, shapes, and logotypes for signage and POPs. Not a great "reference" book per say, but every designer needs an "idea book" - this one just comes prepackaged! It's a good book at a good price.
Nonetheless, I'm glad I bought it! It's a good source of inspiration for color choices, shapes, and logotypes for signage and POPs. Not a great "reference" book per say, but every designer needs an "idea book" - this one just comes prepackaged! It's a good book at a good price.
1 of 1 people found the following review helpful
Awesome Book, Beautifully designed
24 April 2009
Format:Paperback|Amazon Verified Purchase
This book is an amazing source of inspiration and ideas. I used it as one of the research sources of my senior project in school and it helped me inmensely. It is also beautifully designed.
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